Step-By-Step Guide to Instagram Marketing For Dropshipping

Instagram marketing for dropshipping is a very underestimated marketing tool. Instagram has a great history of giving high conversions and being a great marketing social media platform to use.

The Instagram platform is considered to be a social media platform with one of the most active users in the world. Just after Facebook, Instagram has the 2nd most active users worldwide. 

Instagram is growing just as fast as Facebook and has shown great results in the dropshipping world. That is why we are going to give you a step-by-step guide on how to succeed in Instagram marketing for dropshipping.

Create Your Online Store in just 5 Minutes – For Free

Pick your niche, our AI builds your store, add 10 winning products and we teach you how start selling today. Start picking your niche

Choose a niche

Electronics & Gadgets

Fashion & Apparel

Home & Garden

Sport & Fitness

Pets

Build My Store

Instagram Marketing

Before we go any further, we want to give you a deep understanding of Instagram marketing. How can you use Instagram marketing for your dropshipping business?

According to research done by Oberlo, they claim that Instagram is one of the most powerful sales channels.

Instagram isn’t just for the teens, but it is also really good in providing you with different types of strategies and tools for your business. 

5-Day Ecom Challenge for first-time Sellers!

Join the only actionable, beginner-friendly Ecommerce program. Kick off the new year by taking on a new challenge - and see what you can do with the right resources, tools & guidance!

Join the challenge now

Types of Instagram Marketing for Dropshipping

You have different types of Instagram marketing strategies for your content on Instagram. They are the following:

1. Influencer Marketing – usually paid advertisements. There are many influencers on Instagram so paying them for advertisements is a huge way of promoting your content.
2. Instagram ads – paid advertisements you do when promoting your post, or even when your content is highly engaging and gets shown on the Instagram search page.

Setting Up an Instagram Profile For Business

You can’t go into business on Instagram and not have a business profile setup. With the business account, you are allowed to use different types of business features like Instagram insights.

Here’s a step-by-step guide to set up an Instagram profile:

1. Create an Instagram Account

The very first basic step is to create your account. Once you do, you will be able to use Instagram for business also.

2. Create a Facebook Business Page

This may sound awkward to you, but Facebook owns Instagram. Whenever you are going to do a paid ad, you will have to link your Facebook business page with it as well. Without it, you can’t do any paid ads on Instagram.

3. Switch to Business Profile

Go to the settings on Instagram from your mobile, and after, go to “account”, you will see many options listed. At the very bottom, you have the “Switch Account Type” option, which allows you to switch the type of account you want to use. Choose the “Switch to Business Profile” option. After, you will be able to use all the insights available for your site. You also have the personal account and creator account option, but they are for different purposes.

Once you do all of these, you are all set to use Instagram for your business.

Power Tools of Instagram Marketing for Dropshipping

Instagram has many powerful marketing tools you can use to boost your business page. When you know how to use them, you become a marketing weapon.

Hashtags 

A great yet confusing part about Instagram. If you don’t use hashtags on Instagram, then it seems you are not familiar with it. They are good for boosting your content as much as possible. Hastags can make your instagram marketing for dropshipping strategy skyrocket if you know how to use them.

You can use up to 30 hashtags at a maximum. For best results, it isn’t recommended to use less than 11 hashtags according to Wordstream.

When you constantly use hashtags, your content gets exposed on the Instagram search group, where thousands to millions of people will see your content.

Hashtags themselves have followers too, so you may want to try to avoid using hashtags that have over 100 million followers. The reason is that when you use that hashtag, your post will go 2nd in only a few seconds. Whenever you use hashtags with fewer followers, you will be the top post anywhere from 1 minute to an hour. That is enough time for people to follow you and see some of your content.

Stories

Stories can be a great way of attracting new users. Nearly 1 billion users use Instagram stories. This means that they are essential for a successful Instagram marketing for dropshipping strategy.

Stories only stay up for 24 hours, unless you put them as a highlight. Once you do PPC ads on stories, they will be shown to users who are interested in the same niche you are promoting. They seem to be just as effective as post ads because Instagram recommends ads that are similar to the user’s preferences. 

To reach as many users as possible, try answering questions, using high-quality photos, trying Instagram Story games for better engagement doing polls, or even including special offers. Without a doubt, it’ll work. Don’t forget to also use the right dimensions for your story photos, because if they don’t fit, your photo will look very bad.

Videos 

The “IGTV” feature that you can use for videos, or even Instagram live. IGTV was made for long videos that go over 1 minute. The maximum they can go up to is 1 hour, but only for accounts that have more followers. As for fewer followers, it can go up to 10 minutes. The IGTV feature is unlocked once you reach 10,000 followers. 

Live videos can also be used. They can be good for keeping your audience updated, and are at the top of the stories when you are doing a live video. It isn’t better than IGTV, but good for the beginning when you are on the path of reaching 10,000 followers.

Product Tags/Shop Now

All your ads with product tags will allow you to reach more people. This also allows people to directly visit your site and to buy directly from your dropshipping store.

Similar to the product tags you add on the photo you post on Instagram, the platform gives you a feature to add to your page that you can add to your page and that is “shop now”. This is great for redirecting your customers directly to your website and converting the sale. It is the main reason Instagram is a good site for dropshipping stores. It has the direct CTA you are looking for. 

DM 

The direct messaging feature of Instagram is a very personalized way of communicating. You don’t have to wait for any emails but can ask the seller all about their product. Instagram has the best direct messaging communication from any other social media platform since it is fully optimized and lets you get the fastest responses.

How to Use Instagram Marketing for Dropshipping to Increase Traffic

Never disregard paying attention to your Instagram traffic. You only have to do a few things to keep your traffic going up all the time and they are the following: 

Consistency 

Paid Promotions/Influencers

Because organic growth is going on a huge downfall on Instagram, there are also ways you can use a small paid promotion to your advantage.

Most large companies will invest lots of money in paid ads but not get anywhere from them. It is because they don’t know the secret of when to do paid promotions. Once you learn how to utilize Instagram marketing for dropshipping correctly, the rewards can be endless.

To reach a bigger audience, you can either use Instagram’s “promote” button or even contact influencers to promote your content. The more followers an influencer has, the more money they will ask from you (usually).

Although, if you are a regular client, they may give you discounts from time to time. Influencers can sometimes be a great way to help you gain new followers quickly, but they will usually only do this for only one day or one post. There are influencers who may do monthly or weekly offers as well.

The best method to use a paid promotion to its max is to do one when your post has a high engagement rate. Posts with low engagement rates won’t do very well on a paid promotion. This will make you invest more money and give you fewer results.

You can also see in the photo below that even Instagram is recommending to me that this post is doing better than 80% of my other ones.

Posts that say “is doing better than 95% of your other ones” are usually the ones that are trending on your channel, and you can reach many profiles with only a very small investment!